Wooly is a fashion brand based in the US that sells wool clothing, targeting people of all genders. Wooly uses ethically sourced sheep and alpaca wool for their fabrics and aims to deliver clothing that is both fashionable, comfortable and sustainable. Wool is not typically associated with terms like “hip” and “trendy”, but Wooly aims to break the stereotype and appeal to a younger demographic.

The project goal was to design a logo, visual identity and engaging social media visuals and ads that reflect the brand’s values and cheeky personality.